Unlike email finders or extractors, real email checker verifies that the email addresses in your marketing lists are valid and active. Using an online email validation tool to cleanse your lists of bad, inactive and fake emails significantly improves your deliverability rates, prevents message bounces and helps your messages reach the intended recipients.

An online email verification tool works by connecting to a host’s mail server and checking the MX records to confirm that the domain, mail server and email account all exist and are capable of receiving messages. This verification process also looks for syntax errors, identifies disposable or temporary email addresses, and flags catch-all addresses that aren’t associated with a specific user, which could cause your messages to be sent to spam folders or rejected by SMTP servers.

Real Email Checker: Tools for Accurate Email Verification

Invalid or undeliverable email addresses are not just a waste of your time and money; they damage your brand and reduce the chances that your sales, leads, or other campaign conversions will happen. High bounce rates tarnish your sender reputation and can even cause your business to be blacklisted by SMTP servers. Regularly verifying your lists ensures that your message reaches the intended recipient and boosts your deliverability rates, improving your ROI and your sales.

An online email validation tool is easy to use; simply type or paste the email address into the verification box and the free email verification service will run a series of tests instantly to determine whether the email address is real, valid and in-use. Most services will provide you with a ‘health’ score for each email address, as well as highlighting any issues with the data such as spam traps or typos. You should look at the details of the service and consider any additional features they may offer, such as bulk verification, API access and integrations with other marketing tools, to make sure it meets your specific requirements.